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The Elder Economic Security Standard™ Index (Elder Index), was developed by the Gerontology Institute at the University of Massachusetts Boston. The Elder Index is a measure of the income that older adults need to meet their basic needs and age in place with dignity. The Elder Index is specific to household size, location, housing tenure,…
Building off an assessment of NH women’s perceptions of alcohol and marijuana use conducted by JSI (Maternal Substance Use Prevention), JSI executed a multi-media social marketing campaign with the goal of reducing the use of alcohol and marijuana among women of reproductive age and increasing guideline adherence by healthcare providers serving women planning or experiencing…
JSI worked with the Merced County Department of Public Health to develop All In For Health, a media campaign to create a culture of health in Merced County. The campaign addresses risk factors that contribute to obesity and chronic disease in the community and aligns with the overall goals of Merced County’s CDC-funded Partnerships in…
JSI has been working to advance climate change preparedness and resiliency (CCPR) planning for the City of Cambridge. Building on these efforts, the Cambridge Public Health Department (CPHD) is using the opportunity to begin reaching out to the most vulnerable populations in the neighborhood and their community-based supports. Piloting first in The Port neighborhood, CPHD…
Since 2015, JSI has worked with the New Hampshire (NH) Bureau of Drug and Alcohol Services (BDAS) to develop and implement an opioid awareness campaign to help address the opioid epidemic within the state. The campaign, entitled Anyone.Anytime.NH™. was designed to increase awareness of the opioid epidemic in NH, with a call to action and…
Since 2008, JSI has developed and launched multiple statewide marketing campaigns for the State of NH to promote awareness and utilization of QuitNowNH.org and 1-800-QUIT-NOW services. Campaigns have been targeted over the years to the general NH population, low socioeconomic status individuals, and women of childbearing age. In SFY18 and SFY19 JSI researched and developed…
JSI conducted formative research, developed and executed a youth-segmented, social marketing campaign to prevent the use of electronic nicotine delivery systems (ENDS; e.g., e-cigarettes, JUUL, vape) among youth in NH. BACKGROUND JSI was contracted by the New Hampshire Department of Health and Human Services, Tobacco Prevention & Cessation Program (TPCP) to conduct formative research to inform…
Everyone in New Hampshire is at risk for being bitten by a tick. The goal of Tick Free NH is to raise awareness about the risk of tick encounters and educate about how to avoid ticks and prevent being bitten by one. To educate the public about how to prevent tick encounters and potentially Lyme…
Binge-Free 603: What's Your Reason? is a public health prevention campaign targeting NH young adults, aged 21-25, in the country-local peer crowd, identified as most likely to engage in the misuse of alcohol. The campaign addresses binge drinking behaviors. JSI used a social norming, social marketing approach as the strategic planning framework for developing the…
JSI is working with the San Francisco Human Services Agency (SFHSA) to develop materials for a community-based social media campaign that will drive enrollment in the CalFresh program among San Francisco residents. To this end, JSI will conduct research to determine key barriers that residents face to enrolling in the CalFresh program and inform the…