Developing Person-Centered Services and Partnering with Communities

At JSI, we focus on the immunization service experience, which considers both the health provider and the caregiver, as well as factors that influence a provider’s ability to offer person-centered, high-quality care. We emphasize the importance of partnering with communities to ensure that services are meeting community needs. We do this by using co-creation and human-centered design methods to strengthen linkages between providers and communities, identify barriers to immunization uptake, and collectively develop solutions to address those barriers.

In our work, we focus on social and behavior change (SBC) and recognize the importance of building the SBC competencies of immunization practitioners. We help them apply behavioral science approaches and use social and behavioral data to design evidence-based programming that addresses entrenched obstacles. Obstacles can include but are not limited to, shifting gender-related norms that influence vaccine uptake; reaching and ensuring complete vaccination of zero-dose and under-immunized children in urban poor, remote, or fragile communities; and reducing the drop-out rate for second-year-of-life vaccines.

Project in Focus

Increase Capacity to Use Behavioral Science for the Design and Evaluation of COVID-19 and RI Interventions in LMICs

Behavioral science, the evidence-based study of how people behave, make decisions, and respond to context (UN Innovation Network), offers promise in designing interventions to increase vaccine uptake, but its application in immunization has been limited to date.

Through the Behavioral Science Immunization Network (BeSIN) project, JSI supports online and offline engagement at the global and country levels to increase knowledge of and strengthen the capacity of immunization practitioners to use behavioral science approaches. In collaboration with Sabin Vaccine Institute’s Boost Community, JSI established online networks for peer-learning and discussion on behavioral science approaches and resources.