Social and behavior change (SBC) is essential to realizing thriving health systems, which is why JSI integrates SBC into everything we do. For decades we have embedded social and behavioral approaches into our work in family planning and reproductive health; maternal and child health; nutrition; immunization; HIV, TB; malaria; and systems strengthening.
Our approach to SBC is behavior-led, rather than intervention-driven. Using a systemic view, we draw from disciplines ranging from sociology to neuroscience to understand contextual factors that affect behavior and deliver programs that go beyond communication-based approaches.
We work alongside communities, organizations, and governments to ensure change efforts are locally led and people-centered. From design to evaluation, we collaborate with and support partners on adaptive strategies tailored to local contexts, cultures, and needs. The result is programs that achieve lasting change.