Massachusetts Healthy Aging Collaborative Website

Dates: 2015-2016

State: Massachusetts

Client(s): Tufts Health Plan Foundation

Service: Health Communication

Technical Expertise: Aging


In 2013, JSI worked with the Tufts Health Plan Foundation to develop and launch a website for the MA Healthy Aging Collaborative. The Collaborative promotes initiatives that optimize opportunities for health, participation, and security in order to enhance the quality of life as people age. Its is a network of leaders within the community, health and wellness industry, government, advocacy groups, research institutions, business sector, education system, and philanthropy community who have come together to advance healthy aging. Since the website launched in January 2014, JSI has maintained the website and provided communications support to the Collaborative.

The Foundation then contracted with JSI to continue providing this website maintenance and communications support.

JSI identified and posted new content to the website (e.g., resources, events, jobs, announcements, etc.), developed new blog entries, managed online user accounts, and sent a bi-weekly e-newsletters to subscribers. JSI also maintained the WordPress content management system and provided graphic design and project management for all deliverables. The JSI team also developed quarterly analytics reports for website and e-news metrics.