Increasing Asthma Awareness in New Hampshire

Dates: 2012

State: New Hampshire

Client(s): Southern NH Area Health Education Center

Service: Health Communication

Technical Expertise: Health Information Technology


New Hampshire has one of the highest rates of asthma in the nation. According to 2002 Behavioral Risk Factor Surveillance System data, adult current asthma prevalence rates range from a low of 5.8% in South Carolina to a high of 10% in Maine and 11.5% in the territory of Puerto Rico. The New Hampshire rate for adult current asthma is 8.7%.

JSI worked with the New Hampshire Area Education Center (AHEC) to reach New Hampshire residents living with or affected by Asthma through health communication strategies. Specifically, JSI developed and launched a website for the New Hampshire Asthma Collaboration (NHAC). Other communications strategies included the creation and placement of a second-hand smoke radio commercial, along with graphic design services.