The USAID Zambia Accessible Markets for Health (ZAM-Health) Activity is a five-year project (2021-2026) that aims to sustainably expand the availability and accessibility of high-quality health products and services in the private sector, improve health knowledge, and increase the adoption of healthy and health-seeking behaviors. Within the framework of a total market approach (TMA), the program will employ private sector approaches such as marketing, social franchising, and partnerships with commercial and for-profit entities to achieve these outcomes.
USAID ZAM-Health is implemented by John Snow Health Zambia (JSH) in partnership with JSI Research & Training Institute, Inc., Media 365, and PharmAccess. The consortium will apply a market-facilitation approach to coordinate, catalyze, and harness the private sector to reach priority populations with health products, services and information.
Photo credit: USAID DISCOVER-Health Project
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