The O Icheke Campaign, Botswana: A National Multi-level Communication Program to Reduce Multiple and Concurrent Partnerships
As a lynchpin of its bold goal of zero new HIV infections by 2016, Botswana's national O Icheke: Break the Chain campaign offers a wake-up call on the risks of multiple and concurrent sexual partnerships. O Icheke ("Check Yourself" in Setswana) combines mass media with district-level interventions targeting community norms change and individual behavior change. AIDSTAR-One's HIV Prevention Case Study Series documents the "how to" aspect of good and promising HIV programs through in-depth documentation of program implementation and results. JSI/AIDSTAR-One, January 2011.
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