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SPRING, JSI/DC
Produced By: Digital Development Communications with Peggy Koniz-Booher and John Nicholson
VIDEO DESCRIPTION:
In 2012 JSI’s global nutrition project, SPRING, collaborated with its US- and India-based partner, Digital Green, in adapting their “human-mediated digital learning approach” for the promotion of key maternal, infant, and young child nutrition (MIYCN) and hygiene-related behaviors. Through this collaboration, Digital Green married agriculture-focused community videos with SPRING’s nutrition expertise and messaging, reaching new audiences through mobile video screenings and facilitated discussions, with adoptions of key behaviors verified through home visits.