JSI PROJECTS

HAI Total Market Approach to Condom and Lubricants Programming

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CLIENT

Heartland Alliance International

LOCATION

International

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SUMMARY

This project will support the coordination of total market approach to design and implement strategies to improve HIV services among key population groups in Nigeria. The total market approach employs a market-based approach to program strategy and investments. It leverages on the comparative advantages of the public, social marketing and commercial sector to support sustainable access to use of condoms and lubricants in Nigeria.

JSI will lead, design and implement strategies on social media campaigns and behavior change communication interventions to increase condom, lubricants, pre-exposure prophylaxis (PrEP) through realistic approaches that ensure partnership among market players. JSI will also support the optimization of the distribution of free condoms and lubricants through the provision of supply chain management technical assistance of USG procured condoms and lubricants. Finally, JSI will also improve access to market intelligence for condom, HIV self-test kids, and PrEP to inform decisions and investments by market actors in Nigeria.

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