In the Press

Multimedia Campaign Raises Awareness about Opioid Crisis

September 30, 2015

Since January 2014, 558 individuals in the state of New Hampshire have died from drug overdose, most of which involved opioids including heroin and fentanyl. The dramatic rise in the number of opioid-related deaths in recent years has led New Hampshire to pass two new laws.

On September 29, 2015, JSI’s Community Health Institute, with the New Hampshire Department of Health and Human Services and Governor Maggie Hassan, launched Anyone.Anytime.NH., a statewide multimedia campaign to raise awareness about the state’s opioid crisis. The goals of this innovative campaign, part of the NH Center for Excellence in Treatment and Recovery, include:

  • Educating the public about the dangers of heroin use and other opioid misuse;
  • Informing caregivers, health care providers, and those seeking help for their addiction about treatment and recovery resources and the benefits of the timely administration of naloxone during an opioid overdose, and;
  • Informing the public about the passage of two new house bills: HB 271, which allows broad prescribing, dispensing, and distribution of naloxone (a reviving drug commonly known as Narcan), and HB 270, also known as the Good Samaritan law, which protects individuals who administer the drug from drug possession (e.g., heroin) charges.
“We’re all in this together as we try to reverse the tide of this truly terrible epidemic,” said Governor Hassan at the launch of the campaign.

The campaign’s theme, “Anyone.Anytime,” provides an encouraging message that help is available to those experiencing an opioid addiction (and the people who love them), and that anyone can help someone recover. The campaign will launch with advertising on television, radio, mass transit, in shopping malls, and on social media.

Learn more at the campaign’s website and follow on Facebook and Twitter.