Webinar: How USAID’s SAFIRA project is studying egg consumption in Ethiopia

September 8th, 2020 | News

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Animal sourced foods (ASFs) have a demonstrated ability to improve child health. Yet, they are underutilized by communities with high burdens of malnutrition. Recognizing that improving knowledge about the benefits of consuming ASFs alone is not adequate to change behavior, USAID’s Studying Animal Food Markets in Rural Areas (SAFIRA) project is testing an innovative market-focused approach to increasing the intake of nutrient-dense ASFs by children 6-23 months in rural Tigray, Ethiopia. We lead the SAFIRA consortium with our partners, IFPRI, The Manoff Group, and the Organization for Social Science Research in Eastern and Southern Africa (OSSREA).

SAFIRA has conducted two rounds of formative research and is preparing for a third to inform a future cluster randomized control trial. In the two rounds of the research conducted so far, the team has employed innovative methods including Trials of Improved Practices (TIPs), and concept testing. On Wednesday, September 23rd at 9:00 am EDT, the SAFIRA team will lead a webinar to provide an overview of their innovative methods.

Register for the webinar here.

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