JSI RESOURCES: Publications

Zambia Total Market Approach (TMA) Landscape Assessment: Contraceptives and Condoms


In January 2017, the USAID DISCOVER-Health Project conducted a landscape analysis to understand the potential challenges and opportunities for implementing a total market approach (TMA) for condoms and contraceptives in Zambia.

The information gathered through this effort will guide the project’s TMA strategy, which supports government and donor priorities investment areas in condom, family planning, and other health areas. This assessment comes at a time when the government and development partners are increasingly focusing on strategic partnerships and collaboration with the private sector to expand access, create better efficiencies, and improve sustainability for healthcare in Zambia.

This landscape assessment prioritized condoms, oral contraceptives, and injectables to respond to emerging market opportunities for these product categories. JSI, USAID DISCOVER-Health Project, 2017.

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