JSI RESOURCES: Publications

Using Human Centered Design to Build Acceptance for PrEP Introduction in Zambia


Much has been written about how design can contribute to global health. This document highlights JSI's experiences through the USAID DISCOVER-Health Project using a human-centered design (HCD) approach to engage members of high-risk communities to create an award-winning HIV prevention campaign and roll-out pre-exposure prophylaxis (PrEP).

Based on the meaningful involvement and input from these end-users, JSI’s “end-to-end” HCD approach supported a campaign to overcome reported “HIV campaign fatigue” and to rapidly expand PrEP, delivering it to those who need it most and can be seen in the suite of tools and products, including Facebook page, PrEP Fact sheet, FAQ, job aids (posters and pull-ups) for health care workers (HCWs), demand generation posters for the general public, animations, and videos. 

The USAID DISCOVER-Health Project, through close collaboration with the Ministers of Health and community partners, was able to reach and provide HIV services to large numbers of at-risk and hard-to-reach populations in Zambia. The HCD approach for participatory engagement with community groups and end-users led to high demand for PrEP among users and strong ownership of PrEP among HCWs. This helped to increase the uptake of PrEP, as part of HIV prevention services. The USAID DISCOVER-Health approach of creating demand for PrEP by engaging with end-users is an important strategy for achieving epidemic control in Zambia. JSI. 2020.

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