As Zambia edges toward HIV epidemic control, studies and national data showed poor HIV service uptake and higher HIV incidence rates among young people especially adolescent girls and young women 15-24 and men 20-34, with a cycle of HIV transmission that needed to be broken in order to safeguard health, while supporting HIV epidemic control goals. PrEP was seen as a critical intervention in this regards.
DISCOVER-Health was among the first implementers to support PrEP scale-up in Zambia. At start-up, PrEP rollout took place in an information vacuum, with little community access to credible PrEP information for individual decision-making and/or collective action to create a supportive environment. Using a human-centred design process, DISCOVER supported the Ministry of Health to develop a national HIV prevention brand and campaign called: Zambia Ending AIDS, with a sub-campaign focused on PrEP.
This presentation was made at the AIDS 2020 Virtual Conference.
Authors: M. Njelesani, S. Maher, A. Chipukuma, M Nyumbu, C. Madevu-Matson, A Fullem, M. Chikuba-McLeod, 2020