JSI RESOURCES: Publications

Raising Awareness on the Importance of Family Planning through “Their Dream Starts with You” Mass Media Campaign


Rapid population growth can strain resources and lead to health, economic, and social challenges. In Egypt, the Ministry of Health and Population (MOHP) in partnership with the USAID-funded Strengthening Egypt’s Family Planning Program (SEFFP) is strengthening Egyptians’ knowledge about the positive outcomes family planning can have on overpopulation in the country. SEFPP in close collaboration with the MOHP designed a mass media campaign known as "Their Dream Starts with You," to convey key messages to Egyptian men and women. Learn more about the campaign and its impact.

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