Download This Resource Santa Clara County, Public Health Department
Developing and Evaluating Santa Clara County’s HIV/STD Prevention Social Marketing Campaign
Working with the Santa Clara County Public Health Department's STD/HIV Division, JSI used a community-based social marketing approach to develop social marketing campaigns to promote HIV and STD testing among Black gay men in Santa Clara County, California. Marketing techniques included social media, designs for print media, adoption and customizing of existing materials, and technical assistance to reinforce messaging and to counter barriers in reaching the target communities. In 2016, JSI launched an updated Phase II of the campaign.
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