Know your numbers: A catalyst to improve viral load coverage in the Western Region of Ghana

The USAID Strengthening the Care Continuum project, led by JSI Research & Training Institute, Inc., implemented enhanced demand-generation activities in the Western Region to increase viral load (VL) testing. These include the “Know Your Numbers” campaign, which developed VL awareness messages promoting Undetectable=Untransmittable (U=U). The project met with key stakeholders to discuss practical solutions to close the VL testing. This abstract was presented at the AIDS 2022 conference.