Ongoing, effective demand creation is essential to motivate adolescent boys and men to access services. Over the past few years, VMMC programs have gained valuable experience in generating demand for VMMC and matching supply with demand. Based on significant implementation experience, several approaches have proven to lead to considerable increases in service uptake. As countries begin to transition toward more locally managed and sustainable VMMC services, this experience can inform their efforts to generate and sustain demand for VMMC. This reference guide synthesizes high-impact practices, resources and tools, and lessons learned for VMMC practitioners at all levels. JSI/AIDSFree. 2018.
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