JSI RESOURCES: Publications

Cure Tuberculosis Success Story: USAID Builds Multiplicative Approach for Social and Behavior Change Communication


The USAID Cure Tuberculosis Project works to increase people’s awareness of TB and disseminate accurate information about TB prevention, diagnosis, and treatment. In early 2020, the Project conducted a formative research study on attitudes towards TB testing and treatment, stigma and discrimination, and channels of communication to reach vulnerable groups including migrants, former prisoners, and people who are homeless. The study identified many barriers to care and treatment, as well as myths and misconceptions about TB, for example that TB is incurable or can be inherited genetically, which fuel stigma. Based on these results, the Project developed tailored messages for key groups to encourage behavior change and reduce stigma and discrimination.

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