Young Adult Binge Drinking & Marijuana Prevention: A Partnership for Success



State of New Hampshire


United States

project image


In 2019, we evaluated the Binge-Free 603: What’s Your Reason? campaign for re-launch. Additional creative was produced after the second round of market research was conducted. The campaign launched in 2019 on digital and social (https://bingefree603.org/). A campaign variation was added for adults 18-24 and 25-64 "Sober Curious". Evaluation of both campaigns will be conducted in the Spring of 2020.


For the first round of the Binge-Free 603: What’s Your Reason? campaign, we conducted formative research to inform a public health prevention campaign targeting NH young adults, aged 21-25, identified as most likely to engage in the misuse of alcohol. The campaign addresses binge drinking behaviors and utilizes social norming and peer crowds to reach a specific segment of the NH population. We used a social marketing approach as the strategic planning framework for developing the campaign.

The resulting campaign launched with a targeted digital campaign on Snapchat, Facebook, Instagram, YouTube, and Google; the campaign included video, a customized Snapchat filter utilizing geo-targeting as well as a contest for young adults to share their reasons why they don’t overdo it when they drink.

The first Binge-Free 603: What’s Your Reason campaign received the 2018 Berreth Gold Award – for Excellence in Health Marketing from the National Public Health Information Coalition.



View All News

Partner with Us

We strive to build lasting relationships to produce better health outcomes for all.