JSI PROJECTS

EASTIE Youth Coalition Vape and Marijuana Campaign Training

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CLIENT

Other,The East Boston Neighborhood Health Center

LOCATION

United States

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SUMMARY

JSI is working with the Drug-Free Communities Support Program to train youth coalition members as student marketers. JSI will introduce concepts of behavior change and marketing and understanding the influence of media through a series of trainings. The content will be built around the objective of the youth creating and assisting to execute a harm reduction campaign around vaping and marijuana use for their community. The youth will learn about: planning, data and objectives, as well as influencers, brand ambassadors, ad targeting, and monitoring & evaluation. JSI will also create a train-the-trainer curriculumn for youth ambassadors and assist in having youth commit to sharing knowledge with subsequent groups or staying engaged through the campaign. 

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