Our Behavior Initiative integrates behavioral thinking into everything we do. Moving beyond conventional approaches, we combine social, ecological, and behavioral applied sciences with innovations from marketing, design, tech, and other sectors, to help people live healthier lives.
Our 90+ behavior experts collaborate closely with practice area specialists who have the deep applied experience to make change happen. Since most of our staff are from the countries where they work, we design and implement for change locally while drawing on our global experience in over 100 countries.
We work alongside communities, governments, those often excluded from conversations, and others to ensure change efforts are people-centered. We do this by working with them to gather insights and co-create behavior-integrated strategies that spur people to action and ensure change that lasts.
Learn more about our approach in this summary, or contact Melinda McKay, Director of JSI’s Behavior Initiative.