Promotores for Health

Dates: 2010-2011

State: Massachusetts

Client(s): National Network of Libraries of Medicine

Services: Health Communication, Training & Technical Assistance

Technical Expertise: State and Local Public Health, Family Planning & Reproductive Health, Environmental Health, Health Information Technology

JSI received support from the National Network of Libraries of Medicine (NNLM) New England Region to provide outreach that helped to bridge the health information gap. Through this project, JSI built long-term capacity within the Lawrence community, one of the most underserved cities in the Commonwealth, MA. Promotores for Health Information: Developing a Model Latino Health Information Outreach Program was a community-based train-the-trainer program. JSI trained librarians, educators, and providers of community-based health services to access, understand, and apply health information relevant to the populations they serve. To overcome barriers of language, literacy, and culture, the project enlisted health promotores (lay health workers) who are part of health and social service organizations in Lawrence and developed health communication leadership among youth who served as Promotores for their friends, family and community.