Research and Recommendations for Message Development for Pregnancy and Alcohol and Marijuana Use Prevention in New Hampshire

State: New Hampshire

Client(s): Partnership for a Drug-Free New Hampshire

Services: Health Communication, Applied Research & Evaluation

Technical Expertise: Behavioral Health, Chronic Disease Management, Family Planning & Reproductive Health, Maternal and Child Health, Population Health, Rural Health, Substance Use


Women’s Perceptions of Marijuana and Alcohol Use Before, During, and After Pregnancy: A New Hampshire Study

JSI was hired by the NH non-profit, Drug-Free New Hampshire, to conduct research on women’s perceptions of marijuana and alcohol use before, during, and after pregnancy to inform a state-wide prevention campaign.

JSI's formative research sought to define the priority audience(s) for a marijuana and alcohol prevention program or campaign in the New Hampshire maternal population, and understand knowledge, attitudes, practices and beliefs around perception of harm of use of these substances to mother and child.

Research included a review of literature, current and existing campaigns, and conducting a statewide online survey of NH women of childbearing age. Findings include current gaps in knowledge and suggestions for future research, message development and audience testing. JSI's research is being used for programmatic investments in the development of a social marketing campaign aimed at reducing the use of marijuana and alcohol before, during, and after pregnancy in this population.