Client(s): National Oceanic and Atmospheric Administration, University of Michigan
Services: Health Communication, Applied Research & Evaluation
Technical Expertise: Healthy Communities, Environmental Health
Located in Falmouth, MA, the Waquoit Bay National Estuarine Research Reserve is an important living laboratory and regional resource within both the National and Massachusetts Park Systems. Committed to research and education, the Reserve engaged JSI to help launch a coastal resiliency project for underserved, hard-to-reach community members on Cape Cod. A first phase involves gathering Cape Cod organizations and individuals who are knowledgeable about environmental factors on Cape Cod and populations that may be most vulnerable to climate-related impacts. JSI is helping to organize and facilitate a session to determine:
After selecting a priority population, JSI will help the Reserve hold a focus group to gain more insight into these questions. Adopting a social marketing approach will assist the Reserve in tailoring a culturally-appropriate designed program to offer through their Community Education program.
- What resiliency behaviors or actions are we trying to change or foster?
- Which Cape Cod residents are particularly vulnerable?
- What is currently being done to engage and serve these populations?
- What are the remaining barriers to, and opportunities for, enhancing outreach and the ability of priority populations to take action?
- What are important key messages, channels of communication, valuable partners, and possible collaborative activities that can foster resiliency among priority populations?
The effort is supported by a Capacity Grant from the National Estuarine Research Reserve System's Science Collaborative.