Client(s): Wisconsin Divsion of Child anf Families
Service: Health Communication
Technical Expertise: Adolescent Health
The Wisconsin Department of Children and Families (DCF) chose JSI to create a Human Trafficking Awareness and Prevention Campaign. The Campaign's goal is to inform the public that sex trafficking of Wisconsin youth under the age of 18 is an issue in urban, suburban, and rural communities throughout Wisconsin (WI). The campaign also plans to achieve the following:
The overall Campaign will have a positive focus that meets the Guiding Principles adopted by the Wisconsin Anti-Human Trafficking Task Force including, using trauma-informed, developmentally appropriate, and youth-centered solutions. The targeted audience includes both youth and adults.
- Bring awareness to the indicators that a youth is being sex trafficked or may be at risk of being sex trafficked;
- Disseminate information about the risk factors that may make youth more vulnerable to being trafficked;
- Implement an effective statewide media/social marketing campaign that reduces demand and prevents sex trafficking of youth in Wisconsin.
JSI will research and gather knowledge from key stakeholders, develop messaging responsive to the Wisconsin context, develop social media, advertising, and communication materials, and engage in public relations services that will promote the Campaign and its messaging.