Evaluation of a USDA-funded Healthy Food Incentive Grocery Project

State: California

Client(s): SPUR

Service: Applied Research & Evaluation

Technical Expertise: Community Health Coalitions, Healthy Communities, Safety Net

Website: http://www.spur.org/featured-project/santa-clara-county-healthy-food-incentive-grocery-project

Everyone deserves healthy food to eat. The Santa Clara County Healthy Food Incentive Grocery Project, led by SPUR in collaboration with multi-sectoral partners, is seeking to increase access to produce through the use of incentives. This pilot project provides matching funds to individuals participating in the CalFresh (SNAP) program to support the purchase of fresh fruits and vegetables in grocery stores. The project is funded through the U.S. Department of Agriculture (USDA) Food Insecurity Nutrition Incentive (FINI) program with matching funds from local partnering agencies and foundations.

As the lead evaluator, JSI is assisting partners to better understand how this program is implemented. Data includes produce purchases at stores, organizational characteristics, and challenges and facilitators to participating. The evaluation also captures information to better understand the program’s impact on perceptions and behaviors of SNAP recipients. JSI is working closely with SPUR and its partners to implement the evaluation and ensure its local applicability. The findings will help to inform partners, funders, policymakers, and other stakeholders about the role of an incentive program in increasing the affordability of healthy food in grocery stores.

Learn more about the Santa Clara Country Healthy Food Incentive Grocery Project