New Hampshire Lyme Disease Prevention Health Communication Campaign

Dates: 2016-2017

State: New Hampshire

Client(s): New Hampshire Charitable Foundation

Service: Health Communication

Technical Expertise: HIV & Infectious Diseases, Population Health, Rural Health, State and Local Public Health


An estimated 200,000-400,000 people in the United States contract Lyme disease each year, although only ~35,000 are reported (Johnson, et al.). Incidence has been increasing in both the United States and New Hampshire and New Hampshire has the second highest incidence rate of Lyme disease in the country (CDC).

JSI is working with a range of state and community partners throughout New Hampshire to identify, prioritize, and fund Lyme disease prevention awareness around the state. JSI is conducting key informant interviews with stakeholders who are on the front line of tick encounter prevention, such as: summer camps, childcare facilities, schools, and parks, and conducting focus groups with target audiences identified as the priority for the intervention: parents of children aged 2 to 13 and recreational outdoors enthusiasts. From the previous and current formative research conducted, JSI will create a targeted health messaging campaign to educate the public about how to prevent tick encounters and potentially contracting Lyme disease. JSI will also implement a grassroots education campaign partnering with State and local organizations, traditional and non-traditional partners, as well as the NH Lyme Prevention Advisory Committee, to educate and protect the New Hampshire public about Lyme disease prevention.


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