Santa Clara County Partnership to Improve Community Health (PICH) Media and Communications Services

Dates: 2015-2017

State: California

Client(s): Santa Clara County, Public Health Department

Service: Health Communication

Technical Expertise: Healthy Communities, State and Local Public Health

In September 2014, the Santa Clara County Public Health Department (SCCPHD) received a $1.9M grant from the Centers for Disease Control and Prevention under the Partnerships to Improve Community Health (PICH) initiative. PICH is a CDC-funded initiative aimed at addressing chronic disease and related risk factors through proven strategies that focus on policy, systems, and environmental change to improve health at the population level. SCCPHD will address risk factors that negatively impact health, including: 1) tobacco use and exposure to secondhand smoke, 2) poor nutrition, 3) lack of physical activity, and 4) limited access to chronic disease prevention, risk reduction, and management opportunities.

JSI is working with SCCPHD to provide media and communications services during the three-year grant period. To help raise awareness of PICH activities and successes, JSI assists SCCPHD in planning and implementing communications activities across PICH focus areas, including: smoke-free multi-unit housing policies, healthy eating, safe and active parks, and diabetes screening and prevention programs. JSI also provides training and technical assistance on communications best practices to PICH partners, Leadership Team members, and community stakeholders.