AIDS.gov and Developing a Mobile Strategy
Ever wonder about the hows, whens and whats of youth accessing your site or project? In this presentation, Mindy Nichamin, New Media Coordinator for AIDS.gov, discusses AIDS.gov's approach to planning, creating, and evaluating mobile web and text messaging technology, as well as best practices and challenges for evaluating mobile health projects. This was presented during a session on social and mobile media planning at Sex::Tech 2012, the 5th annual conference on new media, youth and sexual health in San Francisco on April 2, 2012.
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