MAHEFA's Behavior Change Empowerment: A new model for community centered change
More recent behavior change communications (BCC) approaches have taken into account the social environment in which behavior shifts occur and have more effectively used multiple communication channels to reach people. The success of these interventions has mostly been short-term because they haven’t often built the capacity of those who are closest to the community (local health workers and leaders) to sustain the continuous process of improving the practice of healthier behaviors by families. JSI / USAID | CBIHP PROJECT, 2016.
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