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JSI Receives Awards for U.S. Health Communication Campaigns
August 24, 2017
The National Public Health Information Coalition (NPHIC) honored JSI with a 2017 Berreth Awards for Excellence in Public Health Communication and two honorable mentions during last week’s National Conference on Health Communication, Marketing and Media. The awards are named for the late Donald Berreth, former director of the Office of Public Affairs for the Centers for Disease Control and Prevention (CDC) and NPHIC’s founder.
JSI received the bronze medal in Corporate Health Marketing for Tick-Free NH, a grassroots Lyme disease prevention campaign in New Hampshire. The target audiences for the campaign include parents of children ages 2-13 and outdoor enthusiasts. This campaign educates the public on how to prevent tick encounters and contraction of Lyme disease. It includes video public service announcements, social media, kid-friendly print materials, a website, and local events. More than 75,000 materials have been distributed to over 1,500 schools, camps, and day care centers statewide.
HIV Test? STD Test? I’m On It!, an HIV and STD testing social marketing campaign in Santa Clara County (CA), received an honorable mention in the Government Health Marketing category. JSI worked with the Santa Clara County Public Health Department to develop, implement, and evaluate the I’m on It! campaign, geared to adults ages 18-44, with a focus on Latino men who have sex with men. JSI conducted interviews and focus groups to inform the design and development of messages, materials, and communication channels. The estimated total reach of I’m On It! in Santa Clara County was over 32 million impressions.
Also, JSI was recognized with an honorable mention in Corporate Health Marketing for Anyone. Anytime.NH™. The goal of the statewide public awareness campaign, which was conducted in two phases over two years, was to educate the public about the opioid epidemic in New Hampshire, the benefits and availability of Naloxone as a rescue drug in the event of overdose, the legal protections covered by the Good Samaritan law, and available treatment and recovery services. Anyone.Anytime.NH™, funded by the NH Bureau of Drug and Alcohol Services, included paid television, radio, newspapers, billboard, mass transit, and shopping mall kiosks ads, social media, and community outreach materials and events. Anyone.Anytime.NH™ was recognized in “Facing Addiction in America: The Surgeon General’s Report on Alcohol, Drugs, and Health” in 2016.
The full list of 2017 Berreth Award winners and submissions can be viewed at https://www.nphic.org/2017ba-entry.
Learn more about how JSI combines our deep public health expertise with approaches that support people to change behavior and improve health outcomes at healthcommunication.jsi.com.