Social and Behavior Change
Download an informational brochure on JSI's work in social and behavior change.
At JSI, we know that all successful public health interventions are rooted in social and behavior change (SBC) at scale. We have decades of experience working with national and local partners to use SBC to improve service delivery and build stronger health systems, to promote health-seeking behavior and mentor communities and families in adopting positive health behaviors.
JSI’s SBC work draws on a wide spectrum of activities and tools to activate intended audiences, including mobile technology, mass media, social media, traditional media, interpersonal communication, group events and community mobilization. We also draw on our deep expertise in knowledge management to ensure that best practices and lessons learned are effectively documented and widely shared.
Our strong and trusted relationships with country governments, civil society, communities, and private providers allow us to work closely with them to design country-led and context-specific SBC strategies, from national-level advocacy and policy development to participatory community media, and local NGO capacity development to total market approaches that engage the private sector in pursuit of better public health.
JSI has expertise in the following areas:
- Developing and managing large, complex SBC programs
- Building partnerships at the national and local levels
- Employing new SBC techniques
- Integrating social and behavior change activities into service delivery programming
In Zambia, JSI will work to reduce HIV mortality, morbidity, and transmission, while improving nutrition outcomes and family planning integration in three provinces: Central, Copperbelt, and North-Western.
The Comparte Tu Historia project hosts a record-breaking World Cancer Day event as part of its initiative to raise cancer awareness in Mexico.
Communication for Health will measurably contribute to the adoption of healthy behaviors by Ethiopians and build capacity at national, regional, and sub-regional levels.
The SHARe project organizes a social mobilization event in Livingston, Zambia to increase public knowledge about HIV and AIDS.
SPRING is scaling up high-impact nutrition practices and policies by providing technical support on preventing stunting and maternal and child anemia, linking agriculture and nutrition, and changing behavior through communication.
JSI's Techincal Assistance to the New Partners Initiative helps a clinic in Western Kenya effectively communicate accurate HIV information to the community.