Pakistan Initiative for Mothers and Newborns (PAIMAN)

Dates: 2004-2010

Country: Pakistan

Client(s): USAID

Services: Applied Technology, Program Development, Strategic Planning, Technical Assistance, Training

Technical Expertise: Maternal, Newborn & Child Health, Health Systems Strengthening


Pakistan's maternal and newborn mortality rates are some of the highest in the subcontinent. Every 20 minutes, a Pakistani woman dies due to complications of pregnancy. More than 60% of newborn deaths occur within the first week of life. The majority of these maternal and newborn deaths occur at home.

The Pakistan Initiative for Mothers and Newborns (PAIMAN) was a six-year, USAID-funded project that built the capacity of the existing health system and fostered a community-based approach to ensure a continuum of care for mothers and newborns. The project used the Pathway to Care and Survival, developed by JSI's MotherCare project, to create an environment of increased awareness and informed decisionmaking across all levels of the health systems. PAIMAN worked in 24 districts across all four provinces and AJK (Azad, Jammu and Kashmir). The project reached more than 5.7 million beneficiaries - women, their families, and the health care providers who serve them - in some of the remotest areas of the country including Upper Dir, Buner, DG Khan, Lasbela, and Gwader.

The PAIMAN consortium was led by JSI Research & Training Institute and included the Aga Khan University, Contech International Health Consultants, Greenstar Social Marketing, Johns Hopkins University-Center for Communications Programs, Pakistan Voluntary Health & Nutrition Association (PAVHNA), The Population Council, and Save the Children. It was implemented between 2004 and 2010.

Watch the following videos that were created as part of the PAIMAN project.
PAIMAN Zindagi Life music video
PAIMAN TV spot on newborn care
PAIMAN TV spot on hospital delivery
PAIMAN TV spot on birth preparedness
PAIMAN TV spot on antenatal care
PAIMAN TV drama series promotional trailer
PAIMAN Promise music video
and the feature film Bol, which became the top-grossing film in Pakistan history.

Watch an interview with Project Director, Dr. Nabeela Ali, as she speaks about the project's approach with religious leaders by the Wilson Center.


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