Health Communication

Health communication at JSI combines our decades of public health experience with approaches that inform and support people to change behavior.

Clear communication influences behavior, leading to healthier outcomes. At JSI, we help our clients develop compelling messages that resonate with their target audiences. We focus on what we are both knowledgeable and passionate about, including, HIV and AIDS, healthy living, LGBT health, substance abuse, tobacco cessation, and immunization.

We specialize in:
  • Crafting social marketing campaigns that educate, motivate, and activate people to adopt healthy behaviors
  • Developing and disseminating tools and resources for health care professionals to share the latest information and strategies for tackling our nation’s most challenging health issues.
  • Building the capacity of health care organizations to communicate more effectively with the people they serve and to meet their programmatic goals.
  • Being social. Communication is changing, and we are changing with it. We create messages and campaigns that resonate with audiences whether they are looking at billboards or their phones.

Our Approach

JSI’s audience-centered approach drives our communication planning process. After identifying the primary audience and communication objectives, we conduct qualitative and quantitative research to determine the messages and medium. We rely on community and other stakeholder input to craft evidence-based messages that are culturally, linguistically, and visually meaningful.

JSI’s creative and technical teams develop web and print materials on both a small and large scale. We monitor and evaluate these activities and, if necessary, make adjustments to ensure we meet the goals of the project or campaign. We collaborate with our clients and colleagues at all stages of a project to deliver responsive, successful communication and marketing services, as outlined below.

Our Communication and Marketing Services:
  • Planning, Implementation, and Evaluation Services
  • Audience segmentation and research
  • Marketing, communication, and social media strategy
  • Message development and testing
  • Cultural adaptation and translation
  • Customized materials production and distribution
  • Media planning
  • Training and technical assistance
  • Monitoring and evaluation
Our Creative and Technical Services
  • Copywriting and editing
  • Health literacy and plain language messaging
  • Graphic design and branding
  • Multimedia campaign and materials development
  • Infographics
  • Photography
  • Audio and video production and editing
  • Web development
  • Mobile technologies/mHealth

Highlights

PROJECT
View details: Vermont Infant Safe Sleep Research and Social Marketing

Vermont Infant Safe Sleep Research and Social Marketing

JSI will conduct formative research and develop a social marketing campaign to reduce SIDS in VT.

PROJECT
View details: National Resource Center for Adolescent HIV Prevention

National Resource Center for Adolescent HIV Prevention

The goal of the National Resource Center is to improve access to practical evidence-based and emerging HIV and AIDS prevention resources that build the professional capacity of people who work with youth who are at risk for HIV.

PROJECT
View details: Text 2 Be an Ex (T2BX): A Unique SMS Based Tobacco Cessation Program for RI Youth

Text 2 Be an Ex (T2BX): A Unique SMS Based Tobacco Cessation Program for RI Youth

Text to Be an Ex is a free text message program designed to encourage and assist with tobacco cessation for Rhode Island youth ages 13-17.

PROJECT
View details: Supporting Healthy Start Performance Project (SHSPP)

Supporting Healthy Start Performance Project (SHSPP)

JSI provides support to Healthy Start grantees to ensure program effectiveness in achieving their goals to reduce infant mortality and health disparities, and improve perinatal health outcomes.

PROJECT
View details: Capacity Building Assistance for High-Impact HIV Prevention to Community-Based Organizations in the U.S. | CBA@JSI

Capacity Building Assistance for High-Impact HIV Prevention to Community-Based Organizations in the U.S. | CBA@JSI

JSI works with CDC to provide capacity-building assistance to community-based organizations across the U.S. to support CDC’s high-impact approach to HIV prevention for populations who need it most.

PROJECT
View details: Ryan White Affordable Care Enrollment (ACE) Technical Assistance (TA) Center

Ryan White Affordable Care Enrollment (ACE) Technical Assistance (TA) Center

Learn how the ACE TA Center helps Ryan White HIV/AIDS Program (RWHAP) grantees and providers enroll diverse clients, especially people of color, in health coverage.

PROJECT
View details: Training and TA for Prevention with Positives

Training and TA for Prevention with Positives

JSI is producing "Every Dose, Every Day" a web-based program to inform clinical providers and community partners about five HIV medication adherence strategies, as part of national goal to reduce HIV-related health disparities.

PROJECT
View details: National Refugee Health Technical Assistance Center

National Refugee Health Technical Assistance Center

JSI developed and manages the Refugee Health Technical Assistance Center (RHTAC) website, enewsletter and webinars. RHTAC provides tools and resources for health and mental health providers to help meet the needs of refugees resettled in the U.S.

PROJECT
View details: Marketing the Immunization Message in New Hampshire

Marketing the Immunization Message in New Hampshire

NH immunization rates are high, but pockets of disparity still pose a challenge. JSI worked with the NH Immunization Program to increase immunization rates of adolescents and adults by promoting awareness of the benefits of vaccines and immunizations.

PROJECT
View details: AIDS.gov Project

AIDS.gov Project

JSI manages the AIDS.gov project, which aims to reduce HIV infection, increase testing, and improve early access to care by promoting federal policies and programs through social media channels, including blogs, Twitter, video, and Facebook.

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