Developing Effective Health Outreach Strategies for Adults without Dependent Children

Dates: 2010

State: Colorado

Client(s): CO Dept. of Health Care Policy and Financing

Services: Health Care & Public Health Planning, Health Systems Transformation

Technical Expertise: Health Care Reform


The Colorado Health Care Affordability Act (HB-1292), expands Medicaid eligibility across Colorado to adults without dependent children (AwDC) living under 100% of the federal poverty level (FPL). In preparation for Medicaid expansion to this population, The Colorado Department of Health Care Policy and Financing (HCPF), Colorado's Medicaid agency, engaged JSI to explore outreach and enrollment strategies that would be effective with this population. In order to inform potential outreach and enrollment strategies, JSI conducted focus groups in both urban and rural areas in Colorado (Alamosa, Pueblo, Montrose, and Denver) to obtain key qualitative data concerning the manner in which AwDC living under 100% FPL access information about health resources. The focus groups were designed to better understand AwDC living under 100% FPL attitudes towards health information and health resources; their current knowledge of public health insurance programs; where AwDC living under 100% FPL typically receive and access health information and services; their experience obtaining health insurance coverage; and their opinions of the potential barriers that exist for individuals to apply and enroll in the Medicaid program. Results of the focus groups were compiled and synthesized into recommendations for outreach to AwDC living under 100% FPL.