HIV.gov (formerly known as AIDS.gov)
Geographic Scope: Nationwide
Client(s): DHHS Office of HIV/AIDS Policy
We also work with traditional media publications and the HHS public affairs team to share opportunities for federal partners such as the Centers for Disease Control and Prevention and the National Institute of Allergies and Infectious Diseases to respond to research-and science-related queries.
In direct consultation with the Project Director, JSI co-manages the Federal HIV/AIDS Web Council (FHAWC), an inter-Departmental group of web, communications, and content leads from over thirty Federal agencies that work together to coordinate communications about HIV and viral hepatitis programs, policy, research, and campaigns. Working with the FHAWC and national public health leaders, we use our platforms to raise the visibility of federal messaging and assets during each of 14 HIV-related national health observances. We also collaborate with the FHAWC to coordinate and support messaging related to major Federal initiatives such as the implementation of the Affordable Care Act and the release of the updated National HIV/AIDS Strategy.
Recent Initiatives of HIV.gov
Designed to address the HIV epidemic among young black men who have sex with men (BMSM), who are disproportionately impacted by the HIV epidemic, JSI leads the following initiatives:
The HIV.gov Black Voices blog series brings together the voices of six gay, black men who are key influencers in the HIV community. This monthly series provides these bloggers’ perspectives on how strategic social media communication can be used to reach BMSM with HIV prevention and care messages. Each of the bloggers provides a unique perspective, as some are living with HIV, while the others are HIV negative.
JSI led the content development, community liaison, and marketing of HIV.gov’s Positive Spin - a digital storytelling initiative that raises awareness and understanding of the HIV care continuum. Positive Spin is a learning platform that features the personal stories of five Black MSM.