Developing a Healthy Merced Campaign Brand

Dates: 2016-2017

State: California

Client(s): Merced County Department of Public Health

Service: Health Communication

Technical Expertise: Healthy Communities, State and Local Public Health


JSI worked with the Merced County Department of Public Health to develop All In For Health, a media campaign to create a culture of health in Merced County. The campaign addresses risk factors that contribute to obesity and chronic disease in the community and aligns with the overall goals of Merced County’s CDC-funded Partnerships in Community Health (PICH) project. The campaign serves as an umbrella campaign for future healthy community initiatives in the County.

With partners at the University of California at Merced, JSI conducted research with English-, Spanish-, and Hmong-speaking residents to inform the design and development of all aspects of the media campaign.

With a local health equity coalition, JSI is currently adapting the All In For Health campaign branding and materials for a website directed toward residents and partners in Merced County.

See samples of the work and learn more about the Merced County All In for Health campaign at healthcommunication.jsi.com