HIV Prevention Goes Social: Using Social Media to Connect, Create, and Come Together
The document emphasized taking a strategic approach to integrating social media into existing efforts, with activities included to help guide users in thinking through goals and objectives. To provide real life examples of how other community based organizations have leveraged social media, interviews were conducted with local and national AIDS Service Organizations. The resulting case studies and quotes clearly demonstrate different ways social media is used by community-based organizations to create a more authentic, community centered approach to promoting sexual health. Samplin-Salgado, M., Sperber, J., Costello, E., JSI, 2011.
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