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Formative Behavior Change Communication (BCC) Assessment Report

Download this publicationJSI’s Strengthening Ethiopia’s Urban Health Program (SEUHP) responds to the need for integration of health promotion and demand generation efforts in urban areas through health education, communication materials, and awareness campaigns.

SEUHP conducted this behavior change communication (BCC) formative assessment to inform the BCC strategy design process. This formative behavior change communication (BCC) assessment was designed to assess the knowledge of and attitudes toward health care services and the current practices in utilizing health care services, specifically: family planning methods; antenatal care (ANC); health facility delivery; postnatal care (PNC); child immunization, human immunodeficiency virus and acquired immunodeficiency syndrome (HIV and AIDS), including prevention of mother to child transmission (PMTCT), HIV counseling and testing (HCT), and people living with HIV (PLHIV); tuberculosis (TB); and non-communicable diseases (NCDs). Furthermore, this study assessed barriers and motivators for health service utilization. In addition, the study assessed exposure to UHEP activities and sources of information for BCC. JSI/SEUHP, 2015.

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