In the Press
Tick Free NH - A Grassroots Social Marketing Campaign
July 19, 2017
There has been a growing increase in the United States in the number of people that contract Lyme disease, and New Hampshire has one of the highest incidence rates of Lyme disease in the country (CDC). In 2017, the number of ticks that carry Lyme disease and other tick-borne illnesses has risen and new diseases are discovered frequently.
JSI worked with a range of state and community partners throughout New Hampshire to identify and prioritize a Lyme disease prevention awareness campaign around the state. Through a private funder, JSI was able to increase the awareness of Lyme disease and educate NH residents on how to protect themselves from tick bites when enjoying the NH outdoors.
After completing the formative research, JSI created a social marketing and grassroots media campaign with the goal of educating the public about how to prevent tick encounters and potentially contracting Lyme disease. The campaign, recently mentioned in New Hampshire’s Union Leader Newspaper, used their website (www.tickfreenh.org) and social media to reach people, particularly parents and caregivers of children ages 3-13 years old, who are more active outdoors and may not know to be checking for ticks every day, as well as recreational gardeners and casual outdoor adventurers.
But it’s not just kids. “Everyone in New Hampshire is at risk for being bitten by a tick,” Christin D’Ovidio, project director from JSI New Hampshire noted.
The grassroots education campaign leverages partnerships with state and local organizations, traditional and non-traditional partners, as well as the Tick Free NH Council, to educate the New Hampshire public about Lyme disease prevention.