Ethiopia Communication for Health

Country: Ethiopia

Client(s): USAID/Ethiopia

Services: Technical Assistance, Training, Capacity Development

Technical Expertise: Social and Behavior Change


The overall goal for the Communication for Health project is to measurably contribute to the adoption of healthy behaviors by Ethiopians in four regions (Amhara, Oromia, SNNPR, and Tigray) and to build capacity at national, regional, and sub-regional levels to design, implement and evaluate effective social and behavior change communication (SBCC) programs and interventions.

The project has three result areas/objectives:

  • 1) Public sector health systems and coordination for SBCC strengthened;
  • 2) SBCC design and implementation strengthened; and
  • 3) Improved use of data for decision making in SBCC.
Communication for Health will work across multiple health areas, including reproductive, maternal, newborn, and child health (RMNCH); malaria; tuberculosis (TB); water, sanitation, and hygiene (WASH); prevention of mother-to-child transmission of HIV (PMTCT); and nutrition. One of the key features of Communication for Health will be an integrated campaign platform (ICP) which provides a trusted, recognizable, and credible platform to introduce or build on communication interventions.

JSI is a subcontractor to Johns Hopkins University Center for Communication Programs (JHU-CCP) in the USAID-funded initiative.