Live, Learn, and Play - Senegal

Dates: 2014-2017

Country: Senegal

Client(s): USAID, USAID/Senegal

Services: Monitoring, Evaluation, and Research, Program Development, Capacity Development

Technical Expertise: Research, Monitoring, and Evaluation, Youth & Adolescent Health/OVC


Sub-Saharan Africa has the greatest number of out-of-school youth in the world. About 65% of the total population of Africa is below the age of 35, and more than 35% are between the ages of 15 and 35, making Africa the youngest continent. About 10 million African youth arrive on the labor market each year, so there is increasing urgency to involve them in the development of their countries.

Live, Learn & Play: Sustainable, Scalable Basketball for Youth Development (LLP) is a public-private partnership between USAID and the National Basketball Association to promote youth development and leadership in Africa. JSI Research & Training Institute, Inc. (JSI) is the main implementer of LLP in Senegal. The goal of LLP Senegal is to engage young people in their communities. By using basketball as a platform to teach life skills to youth between the ages of 13 and 15, the LLP program builds skills that instill confidence, advocates the importance of education and literacy, drives leadership development and promotes conflict mitigation, inclusion, gender equality, values, and social responsibility among Senegalese youth. This three-year global development project uses a cascade model to train coaches who can promote positive youth development through basketball.

JSI works to instill local ownership through our local partner, the SEED (Sports for Education and Economic Development in Senegal) project. Founded in 2009, the SEED project uses education and basketball to help youth succeed in middle and high school and achieve their potential as leaders and citizens. Through building the organizational and technical capacity of the SEED project, JSI is working to build long-term sustainability, replicability and scalability of the LLP program.